Zara leaves buyers puzzled over bizarre model poses

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Zara leaves shoppers bewildered by the models’ bizarre poses – including a woman submerged in water and another standing on a stove

  • Zara has left UK buyers perplexed by her questionable campaign snaps
  • In the blink of an eye, widely shared on social media, a model crouched on an oven
  • Another bizarre photo captured a woman slumped forward on a sofa










Zara has baffled her clients with her questionable campaign photos, including one showing a model submerged in water and another standing on a stove.

UK shoppers have taken to Twitter to complain about the bizarre snaps of the Spanish clothing giant’s models, showing off the High Street store’s Spring / Summer 2020 clothing.

In one photo, widely shared on social media, a model can be seen donning a black dress with strappy green kitten heels while crouching on an oven – and lowering her head so as not to hit the extractor.

Posting a screenshot of the fashion retailer’s website, a Twitter user wrote: “What is Zara playing, why is her sister standing on the stove?”

Another image which aims to advertise a pleated dress for £ 15.99 features a woman submerged in water - which completely covers the garment (pictured)

Zara baffled customers with her questionable campaign plans, which show a woman submerged in water (pictured right) and another standing on a stove (pictured left)

Another bizarre snapshot shows a woman in orange pants resting in mid-air against white shelves (pictured)

Another bizarre snapshot shows a woman in orange pants resting in mid-air against white shelves (pictured)

Another bizarre snapshot shows a woman in an orange pantsuit while resting in midair against white shelves.

Sharing the image online, a customer wrote, “Zara has the strangest clothing website. Like why his sister moves like the spider man.

A third captured a model slumped on a sofa in what appeared to be the yoga position of the child’s resting pose.

Meanwhile, another image that aims to advertise a pleated dress for £ 15.99 features a woman submerged in water – which completely covers the garment.

Shoppers took to Twitter to complain about the bizarre snaps of models from the Spanish clothing giant, showing off Spring / Summer 2020 clothing from the High Street store (pictured)

Shoppers took to Twitter to complain about the bizarre snaps of models from the Spanish clothing giant, showing off Spring / Summer 2020 clothing from the High Street store (pictured)

A model in a light blue dress leans forward as she is pictured from the side

A woman sits with her legs in the air while presenting a pair of jeans

A model in a light blue dress leans forward as she is pictured from the side, seen on the left, while a woman sits with her legs up while presenting a pair of jeans, pictured on the right

Another image (above) captured a model slumped forward on a sofa in what appeared to be the Child's Resting Pose yoga position

Another image (above) captured a model slumped forward on a sofa in what appeared to be the Child’s Resting Pose yoga position

Eyebrows were raised at the questionable campaign images, with some customers complaining that the odd poses prevented them from seeing all aspects of the clothing.

“Why I think online shopping at Zara should be an Olympic sport,” one person wrote, “while a second commented:” Zara’s models who ‘model’ clothes just might be the best thing that is.”

A third asked, “Why is the Zara app so hard to navigate and on top of that the models go crazy?”

“Zara advertises her clothes on her models like they don’t want you to see them,” a fourth customer wrote on Twitter.

MailOnline has contacted Zara for comment.

Reaction: Eyebrows were raised at the questionable campaign images, with some customers complaining that the odd poses prevented them from seeing all aspects of the clothing.

Reaction: Eyebrows were raised at the questionable campaign images, with some customers complaining that the odd poses prevented them from seeing all aspects of the clothing.

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