Pakistani model poses “bareheaded” for womenswear ad at Kartarpur Sahib Gurdwara, sparks controversy | World news
New Delhi: A Pakistani model has sparked controversy after posing “bareheaded” for a women’s clothing advertisement in the Kartarpur Gurdwara Darbar Sahib.
According to sources, the woman who runs ‘Mannat’, an online women’s ready-to-wear store in Pakistan, did a photoshoot at the Gurdwara Darbar Sahib complex in the recent past with the model posing bareheaded with his back to the Gurdwara.
The owner of the online store also posted several “very objectionable” photos of the bareheaded model on her social media account.
In the photographs, the woman is wearing a red costume posing for the camera without covering her head with the Gurdwara Darbar Sahib in the background.
It should be noted that the Shiromani Gurdwara Parbandhak committee, the largest representative body of Sikhs, pasted posters inside the gurdwara complex warning worshipers not to shoot entertainment videos after a few of them were “caught” filming TikTok videos.
Reacting to the incident, former Delhi Sikh Gurdwara management committee chairman Paramjit Singh Sarna told Zee News that it was a “highly reprehensible” act which had “seriously hurt” feelings. Sikh clerics.
Sarna said he would raise the issue as a priority with the President of Pakistan Evacuee Trust Property Board, Dr Amar Ahmad, and ask him to sensitize PMU staff to the “rehat maryada” (Sikh religious code of conduct).
He called on the Pakistani authorities to place written instructions in Urdu regarding Sikh “Maryada”. He also urged the Sikh Gurdwara Prabandhak Committee of Pakistan (PSGPC) and local authorities in Narowal that visitors to the historic shrine should be made aware of the Sikh code of conduct applicable to gurdwaras.
“Instructions should be placed in Urdu and English to cover your head and not show your back to the holy place,” he said in a press release.
Sources did not rule out the possibility that the Project Management Unit (PMU), a department created by the Pakistani government to exclusively manage the affairs of Gurdwara Darbar Sahib, Kartarpur Sahib, is billing the shooting at the Gurdwara compound to increase its income. . .
PMU, in particular, also charges a fee of 200 Pakistani Rs to enter the Gurdwara complex.
Former SGPC secretary general Kiranjot Kaur said the commercialization of a religious place was highly reprehensible.
“This is wrong and the authorities must act immediately,” she said.