ASOS sparks outrage after black model in ‘SLAVE’ t-shirt poses on website – World News


Online retailer says it has removed the Wasted Heroes garment, but brand insists it’s not racist

Controversial: ASOS has been criticized after this photo appeared on its Marketplace

Online fashion retailer ASOS has come under fire after a black model appeared on the website wearing a t-shirt with “SLAVE” written on the front.

The company was forced to remove the racist-overtone t-shirt from its Marketplace site after a user spotted it and posted the image to social media.

The Wasted Heroes garment, which costs £ 18.99, is still sold on the brand’s website, but the company refuses to admit it is racist.

A post on social media site Yik Yak, popular among college students, showed the image of the black model wearing the t-shirt.

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User wrote: “Someone @ASOS is losing their job.”

Offensive? Wasted Heroes, who made the T-shirt, says “SLAVE” is a fashion reference



ASOS Marketplace is a place to sell and buy products by independent labels.

Speaking to student newspaper The Tab, a spokesperson for Wasted Heroes said, “ASOS deleted the article in question.

“The T-shirt referred to the fact that we are slaves to fashion brands, which is why it is titled ‘Slave to the Brand’ and no infringement was intended with this design or listing.”

Defaced: Social media users showed what they think about the image



In a statement, ASOS aimed to stand out from the shirt.

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A spokesperson said: “Marketplace is a collection of independent sellers who must agree to our terms and conditions when they join.

“Whenever we find a product that violates our policies, we remove it immediately.

“There is also a ‘report this item’ link under each product photo.”

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